How to Increase Profitability Through Route Density

July 23, 2018

Running a lawn care business and ensuring maximum profitability can be hard.

• Do you go for big lawns or small lawns?

• Do you focus on number of clients or size of client job?

• Do you focus on homeowners or commercial clients (or both)?

One of the ways you can increase profitability is by maximizing your route density.

 

The idea is simple: concentrating your marketing efforts and your clients in a specific area.

This saves on gas costs, as you stay close to home as opposed to driving anywhere up to an hour between lawns.

It also means you can concentrate on building multiple clients in the same neighborhood, and your business is seen much more in that area of choice, saving on marketing costs.

I hope this short video helps, and happy mowing